Consumer-generated media exceeds traditional advertising for influencing consumer behavior, finds Intelliseek study (via Emergence Marketing). Consumers are 50 percent more likely to be influenced by word-of-mouth recommendations from their peers than by radio/TV ads… see press release from Intelliseek.
Advertisers of the world… stop spending on “pushing” image and message… it doesn’t really work well anymore… in the near future it won’t work at all.
Invest in Aidpage instead… 🙂 … or in similar projects… Give a platform to your customers and let them write, talk, sing, make pictures. You don’t even have to be “creative”… let them be creative. Do not judge or mediate. Now, just imagine how will they think of you.