Listenomics…?

Read about it in AdAge… I saw it via Jeff Jarvis… Here is a “free” version

Here is a snippet:

“Hear that?

In the distance? It’s a crowd forming — a crowd of what you used to call your “audience.” They’re still an audience, but they aren’t necessarily listening to you. They’re listening to each other talk about you. And they’re using your products, your brand names, your iconography, your slogans, your trademarks, your designs, your goodwill, all of it as if it belonged to them — which, in a way, it all does, because, after all, haven’t you spent decades, and trillions, to convince them of just that?”

And one more…

“If the conversation is dominated by consumers themselves, and they’re paying scant attention to the self-interested blather of the marketer, who needs ads — offline, online or otherwise? This raises the question of what agencies are left to do. “

See related:
Battelle on Disintermediation in AdAge… and My Comments