Doc Searls (blog) gave an interesting talk today at the Berkman Center at Harvard. The talk was called “The Giant Zero” – pointing to the image of the Internet as a hollow sphere enabling all periphery (end) points to connect.
Doc talked a lot about the importance of the metaphors we use when thinking about the Internet. He referred to Lakoff’s books about the language as something that largely operates our thinking (the language “speaking” us) as opposed to the everyday understanding of language as something we merely use as a tool to communicate our thoughts (we “speaking” the language). Without having read Lakoff, my impression is that he is mostly re-telling European post-structuralist theories from 20-30 years ago to American audiences nowadays reluctant to read French authors (for whatever reason).
Update: It seems I was completely wrong about George Lakoff in my last sentence above… Tom Maddox’ comment on Doc Searls blog sent me read about Lakoff. It is clear that Lakoff has his own intellectual path independent and different from the post-structuralists I had in mind.