I want such a service. Google should offer such a service.
Give me a feed of keywords from your search index corresponding to the page I serve… so I can display them as a cloud of “search tags” … working as predefined automated searches.
A few days ago I was reading/commenting a post on A VC’s blog – where Fred Wilson talks about his “learning from Flickr.” The last of his ten points caught my attention: “Machine tagging (autotagging) is the next big thing in web 2.0.”
My first reaction was – what’s the big deal about machine tagging – thinking about some sort of automated tag extraction at the moment of inputting a piece of content into a system – how would that be much different from semantic search engine indexing?
Only later did I realize that Fred had in mind – mostly, it seems – the behavioral tagging occurring when a site records and displays user gestures in context – ala Amazon’s “customers who viewed this… also viewed…”
But misunderstanding being often the way of creative thinking – the idea came to me about a new type of web service from the likes of Google.
Why not have Google’s index out in the open, on my web pages – as a contextualized self-updating interface to related content – perfectly in synch with our common AdSense based interests. A simple click on a “related” keyword (close to the main content) is 10 times (my educated guess) easier than having to come up with good search words (too much thinking) and typing them into a search box (too much work) somewhere else on the page.
Web links are THE web interface… not search boxes.
We had “aidjumps” (my partner Ivan coined the term) on Aidpage since the very beginning in 2004. We would take user created tags and offer them also as preset Google searches. (We had to take these “aidjumps” down because of a conflict with the AdSense terms of service. For another unrelated reason, you won’t even see tags now on Aidpage… we’re working on a major upgrade.)
The idea is that Google may offer such a free web service to anybody quite easily – as an additional discovery interface. In a way, it sounds fair – I allow Google to index my pages but I want Google to give me back the results of the indexing – as tags that I can put back on my pages.
The whole Google index returned back to the periphery… exposed in the original contexts from which it was extracted… feeding back traffic to Google. Each such tag is an immediate Google search… much easier than using a search box… sending people to Google search results – what could be better for Google, or for any search engine for that matter.
People tend to forget that Google’s engine is not some sort of a super smart AI based meaning extraction machine. The smart thing about Google’s search engine was always the relatively simple recording and computing of the original human social gestures on the web (a.k.a. web links). Web links are the original social bookmarks too. It is this early social Web2.0 thing inside Google that made Google great… and hugely profitable.
Add to this the personal bookmarks Google now collects through their toolbar…
So, if Google’s greatness relies mostly on the social and personal bookmarks collected from my web pages and my browser, why wouldn’t Google give me back free RSS feeds of my tag clouds – on my web pages, my browser, my RSS reader…
I want to know what Google knows – immediately – without the cumbersome search box between us.
The exploration/discovery experience would gain much if we combine user generated tags (author self-tagging + social bookmarking), local behavioral tags (footprints, etc), and search tags from the likes of Google with their machine power and global view of the web.
UPDATE (October 2009):
Well… Google just did what I suggested here almost three years ago – see Google Related Pages and Search Words.
Thank you Google… 🙂