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(Monthly Archives) July 2008

JuiceTorrent… Make Your Own Ad Network

First, let me state the obvious: all I do – is co-doing… with my partners, team, my wife and the people I meet, read, and follow. This post was, in fact, suggested by one of my partners. So here it is…

December 1991 – I write (in this paper) that “There is no … author/audience … no text, but always, and only, a con-text.” Seventeen years later (July 2008) – Umair Haque is almost there (with this strategy note)… by telling us “There is No Consumer” and by suggesting UGC should, in fact, mean “User Generated Context.”

April 2005 – I co-found Aidpage Inc (aidpage.com) – with the tag line “People Helping People.” Three years later (July 2008) – a Deloitte study (by Beeline) concludes: “The tribalization of business is all about ‘People Helping People.’”

March 2007 – I co-found People Networks Inc. About a year later (February 2008) – Dave Morgan, founder of Real Media and TACODA (acquired by AOL in July 2007), says – in a post titled “The Future: People Networks” – “To me, it’s all about the growing role of “people networks“… promptly followed by AOL announcing (May 2008) the creation of a new business unit called “People Networks.”

Currently – we work on a web service called JuiceTorrent with a tag line “Create Your Own Ad Network.”

Mango+Kiwi

Mango and kiwi - serve cold on a hot summer day

Hours, Days, Months, Years… Are God’s Tags (Google’s Labels)

I hate calendars – never used them effectively. Don’t want to manage time. If I had the power, I’d ignore time. If there was God – he probably would have ignored time (my guess).

I often think of Google with their refusal to manage 20% of their own time. Might this be a “Beta”… precursor of how Google may start non-managing 100% of their time. Now, that would be a God-like behavior.

I use Google Calendar(s)… don’t know of anything better. But still, in most cases - I just cannot realistically assign a duration value to whatever I enter there. So, I use it mostly for the easy way to drag my “To Do” items from day to day.

Now, I am trying to start using Google Notebook(s). You can enter items in notebooks (and sections within them) through an extremely easy interface. You can label each item. There is the easy “suggested” menu of existing labels. So, I have a label “1 Emil” – the “1″ is there to put this label in a easy first alphabetical position in the “Labels” menu. The label pulls a good full screen of all notes across all notebooks labeled “1 Emil”… And, here comes the good part – this screen has an URL. So, I put this in my ”home” set of tabs in my browser. Now, I have an instant view of the notes I need – sitting on a tab in my browser. I don’t even mention the “search” and “share” functions – after Google, we think nothing of these.

However, there is no sharing of labels. Why I wonder. I cannot figure out a reason. Shared labels would work as the “days” in the Calendar(s).

Now, for any faithful user of Google Calendar(s), this description of Google Notebook(s) might be simply boring. But for me, Google Notebook(s) is a way out of the tags which I cannot and would not control – the minutes, hours, days, months, and years. They’re sooooo totally pre-set, fixed, written in stone… and most importantly, soooo shared… with soooo many people… that I still wonder why someone would even try to manage them.

The goodness of asynchronicity (being loosely connected in time) – a good subject for another post.