The points about JuiceTorrent:
- Gives organizations and individuals (we call them JT stars) the possibility to start their own self-expanding ad networks through the blogs and websites of their fans and supporters.
- Gives people (fans and supporters) an easy way to start and manage micro-streams of ad revenue from their own blogs and websites – and join them into meaningful “torrents” going directly to entities (JT stars) they choose to support.
- Gives the JT stars a fast and easy way to plug into and test/compare contextual ad markets (Google AdSense, YPN) without the hassle of changing ad code and micromanaging ad placement.
- Makes (ad)sense out of the largely unused micro-pools of ad space controlled by the new class of (personal) media owners and publishers – “the people formerly known as the audience.”
- Creates a new category of social vectors across the online identities of people and organizations – adding the moral and material dimension of “supporting” to the existing “linking,” “friending,” “visiting,”and “following.”
- Separates “utility” advertising from “high quality” content while keeping the economic link between them. Mortgage ads on my blog where I rant about home prices will support the independent star blogger/journalist/artist I admire and read daily… or the Red Cross… or both. JT “stars” can stay as high minded, ad free, and/or commercially non-viable as they wish – while the ads on my blog can be trivial, pedestrian, useful, and indeed effective.
- Gives musicians a possibility to establish ongoing flows of exchange – streaming music for streaming support – as opposed to the discreet consumption/transaction models of the industrial era past.
We are now actively looking for candidates for JT stardom – nonprofits, star-bloggers, musicians – to start them up with JuiceTorrent.
Please, contact me – in comments here… or by email (emil at sotirov dot com).