Personal Media = Personal Control Over Ad Revenue

A flurry of stuff in last few days about media, news, web links, news, revenue models, etc:

Here is about who owns what (control)… and gets what (revenue)… in the new world of web-mediated media.

Here is about new media companies not being able to monetize through advertising:

Here is about “Models for Preserving American Journalism”:

Here is what Craig Newmark sees as one of the pillars of trust:

“…a clear separation between reporting and financial needs.”

And something Fred Wilson says:

“If you are a content owner, the front door to your content has moved to a place you don’t control.”

Notice the common thread – separation – of:

  1. Content from revenue
  2. Content from consumption

Now, after having done my “selecting” and “linking” – here is what I think.

  1. The link economy is here to stay. Linking (along with selecting) are the two (yes, only two) basic generative mechanism of all we humans do.
  2. The current business of aggregating will also lose – to end users – the function and value of “selecting” and “linking” it now offers.
  3. Offering of infrastructure for “selecting” and “linking” will be the only business left – with a relatively diminished role in the processes of connecting production with consumption (compared to old media).
  4. End users will own and control the bulk of the media space – think of all kinds of personal (web-enabled) interfaces – blogs, microblogs, start pages, streaming services – that’s where most of the “selecting” and “linking” will be happening. That’s where most of the programming will be happening. That’s where most of the context creation will be happening. That’s where most of the content creation will be happening. That’s where most of the media consumption will be happening.
  5. We (as content consumers) will have full control over how, where, when, and what of our own consumption. We will be doing the bundling (classifieds no more supporting the news reporting, OK?).
  6. We (as content creators) will lose control over how, where, when, and what others consume.

The revenue model for content creators will change – from transactional “paying” to relationship-based “giving”. Yes, sounds like NPR – however, we will not need NPR – it will be more like PPR – where “National” is replaced by “Personal”. Remember the infrastructure of “selecting/linking”…

Just some thoughts… no real ending, sorry.