Emil Sotirov

Organic Grass Fed Ground Beef And Some Chopped Onion On Their Way to Something Delicious

Emil — Thu, 11 Feb 2010 03:51:50 +0000

Beautiful Winter in Brookline, Massachusetts

Emil — Sat, 16 Jan 2010 02:52:26 +0000

Chicken Thighs With Leeks And Gala Apples (By Gina)

Emil — Sun, 20 Sep 2009 05:23:07 +0000

Our Backyard Squirrels…

Emil — Thu, 07 May 2009 16:59:07 +0000

Credits: some of the pictures are taken by Gina…

Google Reader Trends Widget

Emil — Wed, 18 Feb 2009 21:48:09 +0000

I want Google to offer a feed (widget) for my Reading Trends that I could add to my blog… so I would not have to maintain my old style blogroll.

First posted as a comment on a discussion started by Fred.

Fall In Brookline, Massachusetts

Emil — Sun, 30 Nov 2008 22:49:52 +0000

Fall In Our Backyard – Squirrels

Emil — Sun, 30 Nov 2008 01:53:05 +0000

Fall In Our Backyard

Emil — Sun, 30 Nov 2008 01:20:53 +0000

What Gina Makes for Happy Me: Pumpkin Strudel

Emil — Sun, 30 Nov 2008 00:43:08 +0000

See more good stuff…

What To Do About Contextual Ad Blunders – “Opinion-Based” Advertising

Emil — Sun, 19 Oct 2008 17:05:22 +0000

I blog about the elections – meaning my support for Obama – only to get ads from McCain’s campaign right there with my post. Bummer.

The current capability in Google AdSense to block specific domains from serving ads is not practical in so many ways.

Here is an idea – a (self-service) positioning matrix… that could be implemented by contextual ad services like Google Adwords/AdSense. Here is how this might work:

Start a list of hot topics/issues (crowdsource the list)
Let publishers (in AdSense) browse/search the list, look up the topics/issues of concern to them and position themselves along dimensions like “love/hate,” “for/against,” “approve/disapprove,” etc…
Let advertisers (in Adwords) do the same.

The result:

Ads matching the attitudes of publishers and their audiences
Possibility for advertisers to differentiate between “converted” and “non-converted” audiences… and eventually try to selectively engage those who admittedly don’t like their message/product/cause. Something like – “We know many people don’t like {whatever}. But we work hard to change this. Gives us a chance.”

UPDATE (March 2009):

Google introduces “interest-based” advertising… good, but still missing the point of “opinion-based” advertising.

May be I should start a category “free ideas to Google” … here is another one…